NNYOC was founded in Reykjavík in 2021 as a small experiment, hosting spontaneous exhibitions, DJ sets, and launching its first pieces of merchandise.


Since then, the brand has evolved alongside the city—constantly in motion and endlessly curious about what comes next.

It’s a brand about dialogue — between ideas, materials, people, and the moment. A space where contrasts become inspiration, and every choice matters.

Designed in Iceland, crafted in Europe.